Built on Honesty,
Not Sales Targets
We started Smart Energy Company because we saw an industry pushing clients into unfavourable contracts to hit monthly targets. We chose a different path – one focused on retention, not commission.
"Refreshing to deal with – they actually told us to wait because prices were dropping."
– Typical client feedbackBuilt to Put Clients First
We saw how the energy brokerage industry really worked – sales targets pushing brokers toward unfavourable deals – and decided to do it differently.
Founded with Purpose
Started with 20 suppliers and one mission: honest, market-led advice. No sales targets. No pressure. Just clear, helpful quotes for UK businesses.
Proven Track Record
97% client retention. No hard sell, no targets to hit. Businesses kept coming back because we genuinely put their needs first — and told their colleagues.
28+ Suppliers, Same Mission
11+ years in. £5M+ in savings secured. 100% five-star reviews. Most of our new business now comes through referrals and word of mouth.
We don't have sales targets. Our only target is keeping clients happy enough to come back. That changes everything about how we give advice.
Four rules guide every recommendation we make
Whether that means switching now, waiting for prices to drop, or staying with your current supplier.
Show every option
We present every viable contract from 1–5 years with clear pricing, and explain the trade-offs in plain English. You choose what's right for your business.
Honest timing advice
Buy now, wait, or monitor — we tell you what the market data says, not what hits a sales target. Our weekly updates keep you informed so you can decide with confidence.
No hidden fees
The price you see is the price you pay. Our commission is included in every quote and shown on your contract — you'll never receive an invoice from us.
No hard sell
We won't bombard you with calls or create fake urgency. We follow up politely and let you decide in your own time.
of clients choose to renew through us when their next contract is due.
Ready to see the difference?
Get a free, no-obligation business energy quote and experience how energy broking should work.
Takes under 2 minutes · No obligation
100% five-star reviews on Trustpilot
