About Smart Energy

On your side. Every step of the way.

A Liverpool-based business energy consultancy. We watch the market for you, give honest advice — including when to wait — and stay in your corner long after you've signed.

Rated Excellent on Trustpilot Trusted since 2014 28+ UK suppliers compared
A Smart Energy adviser's desk — energy market charts on a laptop, notebook and coffee by a window in soft morning light
Why clients stay

The work doesn't stop at the signature.

Most brokers vanish the moment the deal's done. We don't. When a bill looks wrong, a meter read's off, a supplier won't budge or you're taking on a new site, you don't deal with it alone — you tell us, and we take it up with the supplier on your behalf.

We're not a 24-hour call centre, and we won't pretend to be. But you're never left to fight it yourself. It's why most of our new clients come by referral — and why so many have stayed for years, contract after contract.

I've worked with a lot of energy brokers and unfailingly they just want a quick transaction after a 5-minute call. Smart Energy sent us weekly pricing and shared market insights for months before we signed. How could we use anyone else.

Chris DuCousso · Trustpilot
How we're paid

Paid the same, whoever you choose.

We earn a commission from the supplier, shown on every contract — and it's the same across the suppliers we compare. So we've no reason to steer you. The recommendation comes down to what suits you, not what pays us most.

What the industry allows
3p /kWh
Often buried in your unit rate, never shown.
Our typical commission
~0.6p /kWh
Disclosed in writing on every contract.
What we're not

Not a comparison site. Not a call centre.

A comparison site hands you a list and wishes you luck. A call centre reads a script and passes you around. We're neither.

Comparison sites

  • A list of prices, then you're on your own
  • No advice on timing or risk
  • Nobody to call when it goes wrong

Call centres

  • A script, and whoever picks up
  • "Sign today or miss out" pressure
  • A new account manager every time

Smart Energy Us

  • People who know your account
  • Honest advice — including when to wait
  • Still here long after you've signed
How we work

We'll tell you when not to buy.

Nobody can predict the future, and we won't pretend to — or invent a deadline to rush you. We track the market daily so the timing works for you, not against you.

01

No scare tactics. We never manufacture urgency. If "sign today or else" would suit us more than you, you won't hear it from us.

02

We watch the market for you. Daily forward tracking and 160+ reports and counting — so a renewal lands at the right moment, not just the next one.

03

Your interest first — even if it costs us. Sometimes the honest answer is "not yet". We'd rather wait for the right deal than put you on the wrong one today.

Our track record
Since 2014

Through COVID, supplier failures, record wholesale prices and the energy crisis, we've kept doing business the same way: honest advice, long-term relationships, and support when clients need it.

Some of our clients have been with us since 2017 — contract after contract.

Don't take our word for it

Quietly, it adds up.

2014 Trusted since
28+ UK suppliers compared
160+ Market reports published
9 in 10 Clients stay with us

Most of our business comes from renewals, referrals and long-term relationships — many clients have been with us for years.

Smart Energy has advised us for over 5 years now, always responding quickly and sorting deals within hours, not days or weeks.

Miles Pearson · Trustpilot

The regular updates on price movements and comparisons have allowed us to save money on our contracts over a number of years.

Julie Hughes · Trustpilot

Comparing 28+ UK suppliers, including

Read all our reviews on Trustpilot →
When you're ready

Let's take a look at your energy.

No pressure and no obligation — just an honest view of where you stand.